The Journal

Notes from the terraces

Drop stories, retro kit history and the occasional love letter to football before it was content.

SE25: how a postcode became a collection

The story behind Drop 001 — the mod-target badge, the colourway, and why we named our first collection after a corner of South London.

On the strange power of the shirts we never owned — and why the away kit always hit harder than the home one.

A short, opinionated case for the 240gsm tee — and against the throwaway shirt that falls apart before the season ends.