SE25

The drop

South Norwood, south London. A postcode with a football ground in it and a century of Saturdays behind it. Our first drop takes three colours — cream, brick red, terrace navy — one badge, and stops there.

No club name on any of it. That's the point.

Everything here is printed to order on heavy cotton, in short runs. When a drop is gone it usually stays gone.

In the drop

• SE25 Tee — cream heavy cotton, the SE25 badge. Where it started.
• SE25 Cap — six panels, navy, badge embroidered.
• Away Stripe Tee — for the away kits nobody could afford and everybody remembers.

The badge

The badge is a target reworked for the terraces: a clean navy ring, a cream field, and SE25 set in bold condensed type. It's printed and embroidered across the drop — the thread that ties the whole thing together. It belongs to a postcode, not a club.

The other line

Alongside the drops we keep The Standards in stock all year: the handwritten Omerpley mark on a polo, a tee, a cap, a watch cap and a tote. Nothing numbered, nothing seasonal.

How to buy

The shop lives on Etsy, where checkout, sizing and worldwide shipping are handled securely. Tap the button above to see Drop 001 and grab a piece while it lasts.