Why we only print on heavyweight cotton

You can feel the difference before you can name it.

Pick up a cheap tee and a good one and your hands know instantly. One is a disposable print surface. The other is a garment. We only make the second kind.

What "heavyweight" actually means

Cotton is measured in grams per square metre — gsm. Fast-fashion tees hover around 140–160gsm: thin, translucent under a bright light, quick to lose their shape. We print on 240gsm cotton. It's denser, it drapes properly, and it holds a print without the design cracking off after a few washes.

Heavier fabric does three things:

• Lasts. It survives the wash cycle that kills thin tees.
• Ages well. It fades like a good shirt should, not like a mistake.
• Feels like something. You notice it every time you put it on.

The case against the throwaway shirt

The football shirt industry has a fast-fashion problem. New kits every season, sometimes three a year, most of them destined for a drawer or a landfill. We're not interested in adding to that pile.

Make less, make it heavier, make it last.

A small drop on proper cotton is a quieter thing. It asks you to buy one piece and keep it for years, not six pieces and forget them. That's better for you, better for us, and a lot better for the planet the game is played on.

How it shows up in the lineup

Every Omerpley tee — the Script Tee, the SE25 Tee, the Away Stripe — is printed on the same heavy base. Pre-shrunk, so it fits the same after the first wash as it did out of the packet. Built to be worn in, not worn out. Same thinking on the polo, the caps and the tote: heavy blanks, honest printing, nothing that needs replacing in a season.

That's the whole philosophy, really. Fewer things. Better things. Kept for longer.